by Justine Goodiel | May 30, 2022 | Blog, Featured, Public Relations
As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...
by Justine Goodiel | Jan 24, 2022 | Blog, Social Media
We have seen an undeniable shift in the way consumers are using social media to interact with businesses and make online purchases through social commerce. Social commerce is defined as the use of networking websites as vehicles to promote commercial products and...
by Justine Goodiel | Oct 4, 2021 | Blog, Social Media
Influencer marketing continues to grow year after year. Open your phone, and chances are you will find #ad or #sponsored strewn across your screen within your first several scrolls. While traditional success may be measured in conversion and sales, there are a slew of...
