by Victoria Cintra | May 2, 2022 | Blog, Featured
We’ve all heard by now that Facebook has rebranded as Meta—the next evolution of social connection—as they call it, but what is the metaverse, what exactly can be found in it and will it be safe for your brand? The term “metaverse” was coined in 1992 and referred to...
by Victoria Cintra | Sep 6, 2021 | Social Media
With so many social platforms out there today, it can be difficult to decide which is best for your company. While sometimes it may seem like a good idea to have a presence on every social platform, it’s important to know which one fits best with your brand and the...
by Victoria Cintra | May 3, 2021 | Awards
There are so many awards out there that all kinds of businesses can apply for. While they’re all available and some have a simple application process — are they worth it? Winning an award may seem like a positive thing for any company, but it’s important to realize...
by Victoria Cintra | Mar 15, 2021 | Social Media
Paid, owned and earned media are used every day by public relations and marketing professionals, but while owned and earned media are free, is paid media worth the cost? When is it worth spending money? Will there be a high ROI if the money is used towards paid media?...
by Victoria Cintra | Feb 8, 2021 | Social Media
The future of social video is now and it’s growth doesn’t seem to be stopping anytime soon. From social media stories and live videos to streaming movies or documentaries, brands and marketers have seen a huge success with adding video to their strategies and...
