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Sarah Morse Cooney

Vice President, Marketing,
Hearst Newspapers

Featured

Common Misconceptions About Public Relations

Common Misconceptions About Public Relations

As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...

Will Metaverse be a Safe Place for Your Brand

Will Metaverse be a Safe Place for Your Brand

We’ve all heard by now that Facebook has rebranded as Meta—the next evolution of social connection—as they call it, but what is the metaverse, what exactly can be found in it and will it be safe for your brand? The term “metaverse” was coined in 1992 and referred to...

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How To Quickly Grow Your Email List

Email marketing is a valuable tool that can connect you with existing and potential customers, and can help build strong brand awareness and engagement. It can unlock better communication and lead generation, but it requires building, maintaining and growing a strong...

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