April Fools’ Day, a long tradition with an origin shrouded in mystery, has come and gone once again in the world of international consumerism. In an era of information overload, brands are constantly looking for new and humorous ways to engage their consumers on...
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Three Fool-Proof Tips for Engaging with DEI Holidays and Events
As marketers and communicators, our day-to-day efforts can be boiled down to one consistent goal: Keep our clients involved in the conversation. Whether it be releasing a statement about a local event in your client’s area or supporting organizations that align with...
Key B2C Marketing Trends That Will Impact 2022
Marketing to consumers had to shift rapidly during the pandemic. As in-person opportunities dwindled to nothing, marketers had to allocate marketing budgets 100% online. As we’ve begun to return to the new normal, marketing trends continue to adjust. Below we’ve...
Key B2B Marketing Trends that Will Impact 2022 and Beyond
As unforeseen changes unfold in the marketplace, marketing trends and strategies continue to shift rapidly in the business-to-business (B2B). To strengthen your B2B strategy, marketers need to remain agile and allow initiatives to evolve. Below, we’ve highlighted five...
Improving Customer Experience in the Social Commerce Age
We have seen an undeniable shift in the way consumers are using social media to interact with businesses and make online purchases through social commerce. Social commerce is defined as the use of networking websites as vehicles to promote commercial products and...
The Do’s and Don’ts of Influencer Marketing
Influencer marketing continues to grow year after year. Open your phone, and chances are you will find #ad or #sponsored strewn across your screen within your first several scrolls. While traditional success may be measured in conversion and sales, there are a slew of...
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