Award

UPRAISE was awarded the prestigious NOFFY for awesome website.

Join

Sign up for The UPSIDE monthly newsletter for the latest industry news and company updates!

Are Press Releases Dead?

For more than 100 years, press releases have been a valuable communication tool that allow PR professionals to quickly and efficiently convey information to the media. In today’s ever-evolving world of communication, the state of the press release is constantly...

read more

How to Understand and Implement Media Trends

One of the biggest roles of a publicist or PR agency is identifying and acting on media trends. Nothing could be more true in 2020—in the face of a pandemic, brands that have kept up with trends have thrived, while others have floundered. What has been the difference...

read more

Lessons from Three of 2020’s Biggest PR Fails

If I could sum up 2020 in one phrase it would be, “a huge fail!” Cancelled conferences, delayed announcements and layoffs are just a few of the many complications we’ve all had to face. It seemed as though there was a new situation to address each month, and some...

read more

Preparing to Pitch Media in a Post-Pandemic World

2020 changed everything: how and where we work, the way we communicate, the way we greet one another, and how we pitch media.  At the beginning of the pandemic, the news cycle was extremely chaotic. Reporters that used to cover business quickly began exclusive...

read more

PR & Marketing Industry Terms You Should Know

Our industry is full of terms and phrases that may sound like random jargon from an outsider’s perspective. Below are common PR terms in context and untangled to help you get your bearings if you’re just starting out in the industry.  Backlink A link that one...

read more

How To Improve The Focus of Your Media Pitch

Pitching story ideas to media and influencers is one of those areas where if you ask 10 people about best practices, you’ll get 10 answers. I developed my core pitch style based on an expert in a very different industry – recruiting. I’ve forgotten the book, but in a...

read more

Are you ready?

We have a passion for making our clients look good and achieve real results.

We're ready to chat when you are.