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For more than 100 years, press releases have been a valuable communication tool that allow PR professionals to quickly and efficiently convey information to the media. In today’s ever-evolving world of communication, the state of the press release is constantly...
Whether it’s an article or review, earned media coverage can go a lot further than you think. It’s important to repurpose this coverage in multiple ways to get the most out of your hard work! Here are some ways to start: Social Media The most common way to bring...
Many companies come to us with one request, “Get us in TechCrunch!” I sometimes wonder if they’ve all hired the same consultant who has told them to ask for this. But this request raises the question more generally of how companies should gain coverage in Tier 1...
One of the biggest roles of a publicist or PR agency is identifying and acting on media trends. Nothing could be more true in 2020—in the face of a pandemic, brands that have kept up with trends have thrived, while others have floundered. What has been the difference...
If I could sum up 2020 in one phrase it would be, “a huge fail!” Cancelled conferences, delayed announcements and layoffs are just a few of the many complications we’ve all had to face. It seemed as though there was a new situation to address each month, and some...
Everyone wants media coverage, but with inboxes filling up faster than ever and news being shouted from every platform, sometimes it can feel impossible to get noticed by the media. It’s not enough to just distribute a press release over the wire. According to Oberlo,...
2020 changed everything: how and where we work, the way we communicate, the way we greet one another, and how we pitch media. At the beginning of the pandemic, the news cycle was extremely chaotic. Reporters that used to cover business quickly began exclusive...
As social media continues to grow by leaps and bounds, popular networks such as Instagram and Twitter have become some of the most crowded corners of the internet. With so much happening so quickly on social media networks, is it even possible for brands to stand out...
Technology drives constant change and innovation for all industries, but how is the PR industry adapting to new services and platforms that are drastically reshaping industry practices? Media Monitoring Software Being able to semi-automate some of the most...
No industry is immune to the effects of COVID-19 and while there’s no right way to communicate with your employees or consumers in these uncertain times, brands need to proceed cautiously. Knowing this, many marketers have avoided addressing the novel...
Securing speaking engagements for your client and helping them attend conferences relevant to their industry is part of what we do as PR professionals. But what about you and your team/agency? We get it – it’s hard to focus on your own initiatives when clients come...
If you’ve been on any of the leading business news websites recently you may have noticed the title of “contributor” in more than a few article bylines. The last recession combined with publications moving to digital has led to a dramatic decrease of beat reporters in...
Our industry is full of terms and phrases that may sound like random jargon from an outsider’s perspective. Below are common PR terms in context and untangled to help you get your bearings if you’re just starting out in the industry. Backlink A link that one...
The goal of hosting a press conference is to gain the attention of editors, reporters and photographers and communicate your company’s message regarding a new product or service. But, are they still relevant? Technology is replacing many of our necessary face-to-face...
Pitching story ideas to media and influencers is one of those areas where if you ask 10 people about best practices, you’ll get 10 answers. I developed my core pitch style based on an expert in a very different industry – recruiting. I’ve forgotten the book, but in a...
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