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If you aren’t familiar, the goal of a public relations campaign is to spread momentum and create a narrative around whatever it is you are trying to promote. Some of the most successful PR campaigns have stood the test of time and remain front of mind for many...
Most of us are familiar with podcasts. We used to tune into them during our morning commute or at the gym, and now we listen to them on our daily sanity walk or right from home. With over two million podcasts and 48 million episodes, this industry has shown that it’s...
COVID-19 has led to a very strange time for the whole world. The marketing industry has not been exempt from the pandemic’s impact, and we expect to continue experiencing changes as the new year approaches. When the pandemic first hit, many of us had to regroup, make...
I recently came across an Instagram post by supermodel Lily Aldridge advertising a gift box she had received from Google Nest filled with supplies to stream the newest season of Netflix’s The Crown. You may be wondering why Google and Netflix would partner, but it...
One of the most difficult things a brand can do is create a genuine connection with its audience, or in today’s rapidly shifting world, it’s young workforce. As Millennials (age 23-38) take over the workforce and Gen Z (age 7-23) begin to join the workforce, it’s...
Webinars have become an effective tool to showcase your product to an audience while also keeping them informed on a topic they’ve always wanted to learn more about. Especially now in 2020 when working from home is the new norm, webinars have become an increasingly...
We often recommend to clients that part of their marketing programs include building out a presence in web directories and securing positive reviews of their company and products or services. With hundreds of potential directories on which to list your company and...
So you started a podcast. Great! Now what? Having an interesting topic and a few good episodes are not enough to gain listeners and subscribers. With a large population working from home and having less interactions, podcasts are becoming more and more popular. What...
The current global landscape has taught us how to deftly navigate the world of PR and marketing throughout COVID-19. Last week, we explored some of the communications trends we’ve been seeing from companies lately, and those we predict will continue in the post-COVID...
There was a time when a great product experience was the only thing consumers really expected from a company. However, over the past few years, consumers have been demonstrating an increased awareness for what companies are doing and saying, and how they’re involving...
If 2020 has taught business leaders anything, it’s that anything and everything can change in an instant so it’s important that your plans adjust with the times. One area hit hardest by the COVID-19 pandemic are events and conferences. According to Bloomberg, more...
Trends in Venture Capital (VC) funding are one factor driving young companies to focus on building long-term successful businesses versus the “quick ramp and sell” force fed by VCs. This article, written by Mark Suster, analyzes trends in Seed, Series A and B funding...
The phrase, “content is king,” is a quote often cited in the world of online marketing, search engine marketing and content marketing. The quote originates from an essay written in 1996 by Microsoft founder, Bill Gates. Gates describes the future of the Internet as a...
Mastering your company’s internal communication is incredibly important as it leads to optimum employee engagement, motivation, and productivity. However, internal communication does come with its own challenges, and done incorrectly can damage company reputation....
Search Engine Optimization, or SEO, is the practice of optimizing your website and social media content so that it can be discovered through a search engine’s organic results page. While there are a number of factors that influence the algorithm of a search engine...
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