Our team here at UPRAISE has some incredibly exciting news to share with all of you! Clutch just issued a press release where they listed us as one of California’s top PR firms! All aspects of PR are essential to a growing business, and it makes sense to utilize one...
UPRAISE Perspective
What a Great Time to be a Fintech Startup!
Fintech is one of a few market sectors where growth during the pandemic has accelerated. In fact, the fintech sector is predicted to reach $305 billion in sales by 2025, a 22% CAGR. We’re excited to work with one fintech leader, Redrock Biometrics, which develops...
How COVID-19 Affects Real World Behaviors
It’s safe to say, 2020 is unlike any year in history. As the pandemic is still ongoing and it’s long-lasting impact is still unknown, the people at Foursquare took the step (no pun intended) to track foot traffic data in a variety of places to see how the virus is...
Brand Marketing Through the Coronavirus Crisis
At the beginning of the pandemic, we discussed the different ways in which top brands were responding to the initial effects of COVID-19. Now, nearly four months since the onset, brands are still struggling to find a balance between letting consumers adjust to the new...
UPRAISE Perseveres Through Pandemic Challenges; Caps May with 3 Award Wins
As humans, we are inherently social beings. This is especially true for those of us working in the communications industry. Following social distancing guidelines and shelter-in-place restrictions — while necessary to reduce the impact of COVID-19 — can be hard on our...
Maintaining Great Company Culture While Working From Home
Company culture is a highly regarded attribute for most job seekers, and for employers it's an important point of differentiation. Company culture encapsulates core values, work-life balance, and carries out an important function of avoiding burnout and excess...
UPRAISE Adds 3 New Clients, Grows Its Team
While we are working with many clients to strategize and execute their efforts to communicate during the COVID-19 pandemic, we have also recently added new clients and augmented our team. Since March, the following companies have joined our ranks as clients: Ainstein...
Moving Your Career Along in a Static Economy
Millions of marketing people have 1-5 years’ experience and are thinking about how to accelerate their career growth in terms of experiences, income and education. Despite Coronavirus, you don’t need to slow down your growth, although your growth may come in different...
CES 2020: Highlights & Trends For A Connected Future
Last week, around 200,000 attendees—a blend of manufacturers, retailers, technology buyers, media (and yours truly!)—flew to Las Vegas to interact with robots, try a few virtual reality demos and assess the latest innovations in technology. With 11 official venues,...
Brand Evaluation: Victoria’s Secret
News of the Victoria’s Secret fashion show cancellation broke at the end of last month. Officially, the reason given for this change was for the fashion retailer to “evolve” their marketing. 2019 marks the first time since the show’s television debut in 2001 that CBS...
40 Inspiring Bay Area Fintech Companies to Watch in 2020
While New York and Chicago are often thought of as the main U.S. financial hubs, many of the newest and most innovative financial technology organizations, otherwise known as fintechs, are popping up in and around Silicon Valley. For a better idea of what the...
A Day in the Bay: The Ultimate Guide For Summer Fun
Summertime in the Bay Area is truly unparalleled. Sunshine slowly gives way to picture-perfect evenings and refreshing summer air, and all you want is to soak it all in! Whether you’re a Bay Area native or visiting for the first time, here’s a quick guide to the...
Selecting an Agency: It’s All About Exciting Ideas
Participating in my first new business meeting in 1986 was an eye-opening and terrifying experience for a young account executive. Would I present my part and my agency effectively, would I crash and burn in front of my bosses, would the execs from the prospect – all...
Met Gala 2019: Our 10 Favorite “Camp” Looks
Anna Wintour (Editor-In-Chief of VOGUE Magazine) hosted the annual Met Gala, and whether or not you’re a fashion aficionado, you’ve probably seen pictures of what graced the pink carpet last Monday. In short, the Met Gala is a fundraising event for the Metropolitan...
CES 2019 Highlights – UPRAISE Clients Find Success
Another successful CES is in the books! That’s 2.9 million square feet, 190,000 industry attendees, more than 6,500 media, 4,500 exhibiting companies, representation from 155 countries, 11 Vegas venues, two very tired feet, and one 78 foot smart luxury yacht. I...
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