UPRAISE was awarded the prestigious NOFFY for awesome website.


Sign up for The UPSIDE monthly newsletter for the latest industry news and company updates!

[hubspot type=form portal=4830278 id=e2376043-b4da-4513-bc99-f86d15f1ef78]

Why Influencer Marketing is Crucial to Media Relations Success

Influencer Marketing

As social media continues to grow by leaps and bounds, popular networks such as Instagram and Twitter have become some of the most crowded corners of the internet. With so much happening so quickly on social media networks, is it even possible for brands to stand out and get noticed? Yes! In today’s digital world, influencer marketing has become increasingly popular when it comes to making noise about your brand online. As the use of social media grows more and more everyday it’s important to ensure that your audience stays engaged with your brand, which is why influencer marketing has become crucial to media relations success.

First, let’s dive into what influencer marketing is. Influencer marketing is a type of social media marketing which involves endorsements or product placements from influencers. Influencers can be defined as a person or organization that has gained a large following or social influence and are experts in their niche such as food, fashion, fitness, travel, etc. Media relations is key in the field of marketing because without it, there would be no way in getting your message out. Media are responsible for getting the news you produce and ensuring your audience sees it.

Related article: What is influencer marketing: How to develop your strategy

Now, why should influencer marketing be adapted into media relations? Influencers have gained their audience’s trust and respect over time, so their followers are more likely to be influenced by what they are sharing on social media than by traditional digital advertising. In 2019, 72% of brands made room in their budget for influencer marketing because as surveys have shown, nearly one-fifth of American consumers have purchased something via the recommendation of an influencer. For marketers, nurturing  relationships with influencers is ideal for creating a buzz about your brand. Their influence can lead to even greater connections with other media and influencers in their specific field of expertise.

Related article: 1/5th of American Consumers Have Made a Purchase Based on an Influencer

Aside from creating a buzz, influencer marketing is valuable in improving audience engagement and increasing social media presence. With influencers taking over various social media platforms like Instagram, Twitter, Facebook, TikTok and many more, their presence will aid your brand in gaining reach on social media. When you collaborate with the right influencer, your audience will gain respect and trust for them which leads them to trusting you. Trust comes with your audience being able to drown out all the other noise online and focus on you, because they know that what you’re saying is important and relevant.  

Need help with creating media relations and brand awareness? Reach out to us for more information!   

Common Misconceptions About Public Relations

As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...

read more

PR & Marketing: What’s the Difference?

Although public relations and marketing often share the same short- and long-term goals and overlap in some activities, some differences exist.  Marketing: The action or business of promoting and selling products or services, including market research and advertising....

read more

Announcing Funding—So Much More than Just a Press Release

Crunchbase News recently reported that global venture capital funding totaled more than $288 billion in the first half of 2021, up by approximately $110 billion versus the second half of 2020. When a marketing team plans a funding announcement, it’s important to...

read more

Are you ready?

We have a passion for making our clients look good and achieve real results.

We're ready to chat when you are.

[hubspot type=form portal=4830278 id=21b52b1b-9c77-409a-b8a4-9b6337ea4085]