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Banking on Modernity Without Sacrificing the Community

When we first started our relationship with Bank of San Francisco, we were eager to work with a progressive community bank that valued its clients. We were also excited to refresh the Bank’s dated collateral system and show off that this community bank could talk the talk of being modern and tech savvy, with an unwavering commitment to those they serve.

We carefully planned and executed the Bank’s brand re-launch with an integrated public relations and marketing strategy, including updating copy and graphics to ensure messaging was consistent, as well as brainstorming a new tagline. The result? A modern, sophisticated collateral system with the Bank’s biggest asset at the core of it: their clients. And to represent all of this was a brand new tagline: With You When It Matters.

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We carefully planned and executed the Bank’s brand re-launch with an integrated public relations and marketing strategy, including updating copy and graphics to ensure messaging was consistent, as well as brainstorming a new tagline. The result? A modern, sophisticated collateral system with the Bank’s biggest asset at the core of it: their clients. And to represent all of this was a brand new tagline: With You When It Matters.

We carefully planned and executed the Bank’s brand re-launch with an integrated public relations and marketing strategy, including updating copy and graphics to ensure messaging was consistent, as well as brainstorming a new tagline. The result? A modern, sophisticated collateral system with the Bank’s biggest asset at the core of it: their clients. And to represent all of this was a brand new tagline: With You When It Matters.

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