Trifo, a consumer home robotics company, was spun out of a larger company, PerceptIn, and as a result, had zero brand recognition. Trifo management retained UPRAISE to launch its first robotic product in the U.S., a smart robotic vacuum branded “Ironpie” at CES 2019.
The robotic vacuum market is a very crowded space and is just 10 percent of the total vacuum category, with a total accessible market (TAM) of 80 million units. There is a lot of room for Trifo to grow in an already crowded market. The goal of the campaign included two metrics:
- TIER 1 MEDIA OUTLETS
- Social Media Following Increase
- ORIGINAL ARTICLES
- SOCIAL MEDIA FOLLOWING
Our recommendations to launch Ironpie included media pre-briefs, social media ad campaigns, participation in ShowStoppers® and creative events that drew media and prospects to the Trifo booth.
We did not have a product to send to editors in advance, so we had to rely on scheduled activities at CES for live viewings of the product at the show. By the end of the event, UPRAISE had:
Trifo enlisted UPRAISE to implement an entire website overhaul in time for their next product announcement at IFA 2019. Within 2 months, UPRAISE brainstormed, wireframed, drafted, implemented and finalized an entirely new website in time for the conference successfully launching Trifo’s next home robot, Max.