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Are Press Releases Dead?

For more than 100 years, press releases have been a valuable communication tool that allow PR professionals to quickly and efficiently convey information to the media. In today’s ever-evolving world of communication, the state of the press release is constantly...

The Beginner’s Guide to Social Media Metrics

Data is an essential resource when it comes to marketing strategy, and in the realm of digital marketing — social media metrics hold tons of valuable information. In this blog, we’re exploring the basics of social media metrics and breaking down how to implement...

Met Gala 2019: Our 10 Favorite “Camp” Looks

Anna Wintour (Editor-In-Chief of VOGUE Magazine) hosted the annual Met Gala, and whether or not you’re a fashion aficionado, you’ve probably seen pictures of what graced the pink carpet last Monday. In short, the Met Gala is a fundraising event for the Metropolitan...