brands | UPRAISE PR

Why Brands Should Avoid Going Viral

by UPRAISE Team | Oct 26, 2020 | Social Media

In 2020, viral marketing has become a common tactic especially in the world of influencers. Those couple minutes or days of fame bring a lot of publicity to a brand or name but can have many downfalls. Related Post: Why Influencer Marketing Is Crucial To Media...

Communicating Through the Coronavirus: How Top Brands are Responding to COVID-19

by Katie Jewett | Apr 13, 2020 | Crisis Management, Public Relations

No industry is immune to the effects of COVID-19 and while there’s no right way to communicate with your employees or consumers in these uncertain times, brands need to proceed cautiously. Knowing this, many marketers have avoided addressing the novel...

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