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Brand Evaluation: Victoria’s Secret

News of the Victoria’s Secret fashion show cancellation broke at the end of last month. Officially, the reason given for this change was for the fashion retailer to “evolve” their marketing. 2019 marks the first time since the show’s television debut in 2001 that CBS...

B2B vs. B2C Marketing

Business-to-business (B2B) and business-to-consumer (B2C) are two terms that are hardly new, but somehow continue to get mixed up. In marketing, understanding the key differences between the two can save time, increase sales and eliminate confusion. By now, the...