by Victoria Guimarin | Dec 3, 2020 | Strategy
One of the most difficult things a brand can do is create a genuine connection with its audience, or in today’s rapidly shifting world, it’s young workforce. As Millennials (age 23-38) take over the workforce and Gen Z (age 7-23) begin to join the workforce, it’s...
by Katie Jewett | Jun 8, 2020 | Strategy
There was a time when a great product experience was the only thing consumers really expected from a company. However, over the past few years, consumers have been demonstrating an increased awareness for what companies are doing and saying, and how they’re involving...
by UPRAISE Team | Aug 12, 2019 | Strategy
The average person encounters a minimum of 4000 brands on a daily basis, according to Forbes. To make matters worse, 4000 is on the low end of the scale, and it’s not uncommon for consumers to face more than double that amount. Focusing on brand strategy is crucial...
