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Your Earned Media & Measurement Strategy for 2022

When it comes to your public relations strategy, earned media is essential for building stakeholder trust, growing your brand, and reinforcing the value of communications. From setting objectives early on, to developing an impactful content strategy, to measuring the...

The Beginner’s Guide to Social Media Metrics

Data is an essential resource when it comes to marketing strategy, and in the realm of digital marketing — social media metrics hold tons of valuable information. In this blog, we’re exploring the basics of social media metrics and breaking down how to implement...

People Don’t Hate Ads—They Hate Bad Ads

As a marketer, digital advertising should be a critical part of your marketing mix, helping you reach and engage qualified audiences. However, if you don’t start with a comprehensive digital marketing strategy, it’s likely that your ads will perform suboptimally. When...

10 Easy Metrics to Determine The King of your Content

The phrase, “content is king,” is a quote often cited in the world of online marketing, search engine marketing and content marketing. The quote originates from an essay written in 1996 by Microsoft founder, Bill Gates. Gates describes the future of the Internet as a...