by Valeria Carrillo | Oct 5, 2020 | Crisis Management
We’re almost at the end of 2020 and a lot of us are wondering if it could get any worse. This year, many brands learned tough lessons when it came to crisis communications. To ensure you’re not one of them, prepare your crisis management strategy so you’re able to...
by Sabrina Devereaux | Jul 20, 2020 | Public Relations
Technology drives constant change and innovation for all industries, but how is the PR industry adapting to new services and platforms that are drastically reshaping industry practices? Media Monitoring Software Being able to semi-automate some of the most...
by Valeria Carrillo | Jun 29, 2020 | Crisis Management
Crises are innately unpredictable, so when they happen, many organizations are not prepared to respond. As a result, companies rush to publish a statement instead of taking the time to develop a proactive approach. It’s not practical to have a plan in place for every...
by Katie Jewett | Apr 13, 2020 | Crisis Management, Public Relations
No industry is immune to the effects of COVID-19 and while there’s no right way to communicate with your employees or consumers in these uncertain times, brands need to proceed cautiously. Knowing this, many marketers have avoided addressing the novel...
by Ari Brosowsky | Apr 28, 2017 | Crisis Management
United Airlines vs. American Airlines By now, everyone should be well aware of the black eye, figuratively and literally, left on United and American Airlines this month. In case you missed it, here is a quick rundown of the events: First, we start with United...
