by Leah Stapleton | Feb 7, 2022 | Strategy
As unforeseen changes unfold in the marketplace, marketing trends and strategies continue to shift rapidly in the business-to-business (B2B). To strengthen your B2B strategy, marketers need to remain agile and allow initiatives to evolve. Below, we’ve highlighted five...
by Justine Goodiel | Jan 24, 2022 | Blog, Social Media
We have seen an undeniable shift in the way consumers are using social media to interact with businesses and make online purchases through social commerce. Social commerce is defined as the use of networking websites as vehicles to promote commercial products and...