by Valeria Carrillo | Jun 29, 2020 | Crisis Management
Crises are innately unpredictable, so when they happen, many organizations are not prepared to respond. As a result, companies rush to publish a statement instead of taking the time to develop a proactive approach. It’s not practical to have a plan in place for every...
by UPRAISE Team | Dec 12, 2019 | Strategy
The phrase, “content is king,” is a quote often cited in the world of online marketing, search engine marketing and content marketing. The quote originates from an essay written in 1996 by Microsoft founder, Bill Gates. Gates describes the future of the Internet as a...
by Tim Johnson | Oct 21, 2019 | Public Relations
Pitching story ideas to media and influencers is one of those areas where if you ask 10 people about best practices, you’ll get 10 answers. I developed my core pitch style based on an expert in a very different industry – recruiting. I’ve forgotten the book, but in a...
by UPRAISE Team | Mar 22, 2019 | Strategy
Wow, has time been flying! It’s been a month since International Women’s Day, and there have been a few ups and downs in terms of this year’s IWD theme, #BalanceForBetter. In March, Virgin Atlantic Airlines struck down their mandatory makeup policy for air hostesses....
