by Tim Johnson | Jun 14, 2021 | Digital Marketing
Digital marketing conjures up images of enormously complex, expensive campaigns that leave many wondering how can they pull it off, do they have enough resources, is there the expertise within their organizations, and similar questions. These are all valid questions,...
by Tim Johnson | Aug 15, 2018 | Crisis Management
In my last post, I discussed the role of branding and effective communication in successfully addressing crises. Here, I’d like to lay out three strategies for addressing a PR crisis and minimizing its impact. Recognize your organization has multiple constituents....