by Valeria Carrillo | May 16, 2022 | Public Relations
Although public relations and marketing often share the same short- and long-term goals and overlap in some activities, some differences exist. Marketing: The action or business of promoting and selling products or services, including market research and advertising....
by Tim Johnson | Nov 29, 2021 | Strategy
A frequent question we’ve received from clients as we work with them to put together 2022 plans and budgets is, “how do I best allocate my budget, people, and resources” while their markets continue to be disrupted by COVID. Marketing teams need to continuously...
by UPRAISE Team | Dec 12, 2020 | Strategy
COVID-19 has led to a very strange time for the whole world. The marketing industry has not been exempt from the pandemic’s impact, and we expect to continue experiencing changes as the new year approaches. When the pandemic first hit, many of us had to regroup, make...
by Katie Jewett | Dec 11, 2020 | Content Marketing
A lot of time and money is put into content marketing programs. So how can you ensure your content will be effective? And how can you ensure its effectiveness across the perspectives of search engines, your customers, and your business goals? In this blog, we help you...
by Victoria Guimarin | Dec 3, 2020 | Strategy
One of the most difficult things a brand can do is create a genuine connection with its audience, or in today’s rapidly shifting world, it’s young workforce. As Millennials (age 23-38) take over the workforce and Gen Z (age 7-23) begin to join the workforce, it’s...
