by Valeria Carrillo | May 16, 2022 | Public Relations
Although public relations and marketing often share the same short- and long-term goals and overlap in some activities, some differences exist. Marketing: The action or business of promoting and selling products or services, including market research and advertising....
by Victoria Cintra | May 2, 2022 | Blog, Featured
We’ve all heard by now that Facebook has rebranded as Meta—the next evolution of social connection—as they call it, but what is the metaverse, what exactly can be found in it and will it be safe for your brand? The term “metaverse” was coined in 1992 and referred to...
by Katie Jewett | Apr 18, 2022 | Digital Marketing
The past few years have been a deeply challenging time, placing a tremendous amount of pressure on CEOs, CMOs, CXOs and service leaders and causing them to transform how they think about experience in their organizations to help drive incremental revenue and margin...
by UPRAISE Team | Dec 27, 2021 | Conference Prep
Marketing and public relations conferences are back in full swing this year after two years of many canceled events. These conferences give professionals in our industry the chance to learn, speak and network with thought leaders from all realms within marketing and...
by Tim Johnson | Jan 11, 2021 | UPRAISE Perspective
After the profound disruption of pandemic year 2020, I’ve been looking for hope in nearly anyplace I can find it. Part of my journey has included thinking about the significance of the number “21,” our new year. And, a significant number it is. In 17 countries, 21 is...
