by Justine Goodiel | May 30, 2022 | Blog, Featured, Public Relations
As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...
by Tim Johnson | Mar 1, 2021 | Public Relations
Many companies come to us with one request, “Get us in TechCrunch!” I sometimes wonder if they’ve all hired the same consultant who has told them to ask for this. But this request raises the question more generally of how companies should gain coverage in Tier 1...
by Katie Jewett | Sep 7, 2020 | Public Relations
2020 changed everything: how and where we work, the way we communicate, the way we greet one another, and how we pitch media. At the beginning of the pandemic, the news cycle was extremely chaotic. Reporters that used to cover business quickly began exclusive...
