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When Are Paid Media Opportunities Worth the Cost?

by Victoria Cintra | Mar 15, 2021 | Social Media

Paid, owned and earned media are used every day by public relations and marketing professionals, but while owned and earned media are free, is paid media worth the cost? When is it worth spending money? Will there be a high ROI if the money is used towards paid media?...

Coronavirus Contingency Plan: How to Launch a Product Now That Your Conference is Cancelled

by Victoria Guimarin | May 4, 2020 | Strategy

If 2020 has taught business leaders anything, it’s that anything and everything can change in an instant so it’s important that your plans adjust with the times. One area hit hardest by the COVID-19 pandemic are events and conferences. According to Bloomberg, more...

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Coronavirus Contingency Plan: How to Launch a Product Now That Your Conference is Cancelled

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