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Common Misconceptions About Public Relations

As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...
PR & Marketing: What’s the Difference?

PR & Marketing: What’s the Difference?

Although public relations and marketing often share the same short- and long-term goals and overlap in some activities, some differences exist.  Marketing: The action or business of promoting and selling products or services, including market research and advertising....

Lessons from Three of 2020’s Biggest PR Fails

If I could sum up 2020 in one phrase it would be, “a huge fail!” Cancelled conferences, delayed announcements and layoffs are just a few of the many complications we’ve all had to face. It seemed as though there was a new situation to address each month, and some...