by Justine Goodiel | May 30, 2022 | Blog, Featured, Public Relations
As a PR professional from a small Midwestern town where public relations is the least traditional career path one could choose, I’ve heard every wild assumption there is to hear about the profession—given the person I’m talking to even knows what it is. I often just...
by Valeria Carrillo | May 16, 2022 | Public Relations
Although public relations and marketing often share the same short- and long-term goals and overlap in some activities, some differences exist. Marketing: The action or business of promoting and selling products or services, including market research and advertising....
by Rachel Nicolas | Jan 4, 2021 | Public Relations
If I could sum up 2020 in one phrase it would be, “a huge fail!” Cancelled conferences, delayed announcements and layoffs are just a few of the many complications we’ve all had to face. It seemed as though there was a new situation to address each month, and some...
by Katie Jewett | Sep 14, 2020 | UPRAISE Perspective
Our team here at UPRAISE has some incredibly exciting news to share with all of you! Clutch just issued a press release where they listed us as one of California’s top PR firms! All aspects of PR are essential to a growing business, and it makes sense to utilize one...
by Katie Jewett | Sep 7, 2020 | Public Relations
2020 changed everything: how and where we work, the way we communicate, the way we greet one another, and how we pitch media. At the beginning of the pandemic, the news cycle was extremely chaotic. Reporters that used to cover business quickly began exclusive...