by Victoria Guimarin | Feb 15, 2021 | Social Media
Of all the PR activities being used today, social media has the most measurement capabilities. Unlike most other PR tactics, like earned media placements, social media can be much more easily tied to your return on investment if you are using the right tools to...
by Katie Jewett | Dec 11, 2020 | Content Marketing
A lot of time and money is put into content marketing programs. So how can you ensure your content will be effective? And how can you ensure its effectiveness across the perspectives of search engines, your customers, and your business goals? In this blog, we help you...
by Katie Jewett | Nov 4, 2019 | Social Media
In part one of our Instagram series, we covered the best strategies for increasing brand awareness on Instagram. Now I’d like to discuss how to prove whether or not your strategy is working by measuring your Instagram ROI. Related Post: Increasing Your Company’s Brand...
by Katie Jewett | Jul 29, 2019 | Social Media
Participating in a trade show is a considerable investment of your company’s time, money and energy. So, how can you ensure you get the most out of your efforts? Let’s start by assessing your goals. What metrics must be met for you to consider your trade show...
