by Justine Goodiel | Jan 24, 2022 | Blog, Social Media
We have seen an undeniable shift in the way consumers are using social media to interact with businesses and make online purchases through social commerce. Social commerce is defined as the use of networking websites as vehicles to promote commercial products and...
by Valeria Carrillo | Jan 10, 2022 | Social Media
Social media generates data every single second of every day. It’s overwhelming to even think about using this data to predict a trend in a landscape where it feels like as soon as you have a handle on one trend, we’re onto the next! With an increasing number of...
by Leah Stapleton | Oct 18, 2021 | Social Media
Utilizing both influencers and brand ambassadors can be a valuable marketing tool to increase brand awareness and help you gain new customers. People greatly value recommendations from their network and in today’s constantly shifting social media landscape, it’s...
by Madi Olivé | Feb 22, 2021 | Social Media
Never before have companies had such far-reaching access to existing and potential customers as we now have thanks to social media. A study done for Hootsuite’s Digital 2021 report shows that as of January 2021, there are more than 4.2 billion social media...
by Katie Jewett | Jan 18, 2021 | Social Media
Nano-influencers are a relatively new type of influencer. Their accounts are neither glamorous nor polished and their photos aren’t retouched with dozens of filters. They are everyday people with a following ranging from 1,000 to 5,000 and tend to be a trusted voice...
