by Justine Goodiel | Jan 24, 2022 | Blog, Social Media
We have seen an undeniable shift in the way consumers are using social media to interact with businesses and make online purchases through social commerce. Social commerce is defined as the use of networking websites as vehicles to promote commercial products and...
by Valeria Carrillo | Jan 10, 2022 | Social Media
Social media generates data every single second of every day. It’s overwhelming to even think about using this data to predict a trend in a landscape where it feels like as soon as you have a handle on one trend, we’re onto the next! With an increasing number of...
by Leah Stapleton | Oct 18, 2021 | Social Media
Utilizing both influencers and brand ambassadors can be a valuable marketing tool to increase brand awareness and help you gain new customers. People greatly value recommendations from their network and in today’s constantly shifting social media landscape, it’s...
by Valeria Carrillo | Sep 20, 2021 | Social Media
The pandemic fueled a society longing for human connection. Luckily, we had social media to connect us virtually which caused a spike in the percentage of time we spent on our phones. How can brands leverage this to foster a community on social media? Here are a few...
by Victoria Cintra | Sep 6, 2021 | Social Media
With so many social platforms out there today, it can be difficult to decide which is best for your company. While sometimes it may seem like a good idea to have a presence on every social platform, it’s important to know which one fits best with your brand and the...
