Anna Wintour (Editor-In-Chief of VOGUE Magazine) hosted the annual Met Gala, and whether or not you’re a fashion aficionado, you’ve probably seen pictures of what graced the pink carpet last Monday. In short, the Met Gala is a fundraising event for the Metropolitan Museum of Art’s newest spring exhibition at the Costume Institute– this year, they raised a record breaking total of $15 million. Comparable to the Super Bowl and Oscars, the Met Gala is the number one event where designers can showcase and market their brand. For a very high cost, designers, socialites, business people and celebrities, exclusively selected by Wintour and her team, travel to New York City and become walking advertisements. A seat at the Met Gala is around $30,000 per person, and fashion houses spend about $300-500,000 to fill a table. However, brands won’t hesitate to pay the hefty price, as the Met Gala is a powerful platform to increase brand awareness among pop culture consumers.
This year’s theme was Camp: Notes on Fashion— inspired by Susan Sontag’s 1964 essay “Notes on Camp.” Aimed at broadening societal attitudes towards sexuality, “Camp” is being satirical, playful and aesthetically driven. It is art that proposes seriousness but fails because of its outrageousness. Explained by Sontag, “many things in the world have not been named; and many things, even if they have been named, have never been described. One of these is the sensibility– unmistakably modern, a variant of sophistication but hardly identical with it– that goes by the cult name of “Camp.”
The idea of “Camp” is intentional exaggeration and seeing everything in quotation marks. “It’s not a lamp, but a “lamp”; not a woman, but a “woman,” said Sontag. Below are a number of outfits, which range from extravagant to ironic that the UPRAISE team found particularly “camping”.
Here are 10 of our top “Camp” looks from the Met Gala
While more popular brands are known to capitalize on this event (Gucci dressed the most stars with a total of 25 men and women), smaller brands can still make a huge impact. Brandon Maxwell stole the show with a single, jaw-dropping look for Lady Gaga, receiving over 6,500 social media mentions! It’s obvious that celebrities have fun embracing each Met Gala theme, and we can’t wait to see what they have up their sleeves for next year. Whether it be commercials during a football game or designer clothes on well-known celebrities, creating brand awareness can come in all forms!
Related Post: https://upraisepr.com/top-2019-super-bowl-ads/